Guess (styled as GUESS or Guess?) is an American upscale clothing brand and retailer. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes.
Brothers Paul and Maurice Marciano moved to Los Angeles in 1981 and opened their first store in upscale Beverly Hills area. Guess soon began advertising, and later introduced their iconic black-and-white ads in 1985. The ads have won numerous Clio Awards. Their fashion models have included a number of supermodels, many of whom, such as Claudia Schiffer, Anna Nicole Smith, Eva Herzigova, Valeria Mazza, Kate Upton, Julia Lescova, and Laetitia Casta, first achieved prominence via these ad campaigns.
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